Thursday, April 12, 2012

Welcome della Q!

I couldn't resist these knitting accessories in such beautiful fabrics.
Welcome della Q!


People call us smart for numbering our cases.  It isn’t that we are really all that smart.  We just listen to our customers and our retailers.  Well, we are also a bit neurotic about organizing stuff.  We are bored to death of black, hate plastic and don’t want to carry a bag that looks like it came from a thrift store.  Do you? In the beginning. . .There was no grand plan.  In fact, there was only a one way ticket to the other side of the world from Seattle.  After more than a decade working in the corporate world, Della spent five months traveling in Asia.  Her adventures took her to Everest Base Camp in Nepal, the Great Barrier Reef in Australia, the beaches of Thailand and ultimately the fabric markets of Vietnam.  While in Vietnam, Della fell in love with the vibrant colors and the fabrics.  Ok, she also fell in love with the food.  Since importing fresh Vietnamese food seemed like a bit of a challenge, she opted to import bags and fabric.
Della quickly discovered that knitters were looking for something more exciting than a brown paper sack or old tapestry bag to carry their knitting.

When you purchase a della Q product, a portion of your proceeds are donated to Vietnam Quilts, a non-profit organization that trains low-income and rural Vietnamese women in the art of quilting, and provides them with a means to a steady income.  Taking a multi-pronged approach in working with Vietnam Quilts, della Q offers a range of aid that benefits all aspects of the organization:      

Equipment -  della Q funded the purchase of a number of new embroidery machines as well as  funded the training on the new equipment.

Fabric - della Q donates excess fabric in signature vibrant colors and textures at the end of each season for use by the quilters.

Connection - Vietnam Quilts recognizes their need to stay abreast of Western techniques in design and execution.  della Q is committed to partnering the organization with designers and industry insiders who can provide training and education. 

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